Coming soon · Virtual

You're already
making the calls.
Build the system
that makes sure
they're the right ones.

Across a live virtual class, you'll build a personal AI system that lives on your laptop, knows your business, and helps you think through every major decision. No coding. Works with Claude.

Get notified when registration opens See what you'll build

At a glance

StatusComing soon

FormatVirtual · Live

ScheduleTBA

Seats15 max

PricingTBA

Coding requiredNone

The problem

You're making product decisions every week. You just don't have the system yet.

You have a business. You make decisions every week — what to build, who to sell to, which idea to bet on. Right now you're making those calls on gut feel, late-night googling, and advice from people who don't know your business as well as you do.

Product managers at Amazon, Nike, and Disney spend years learning frameworks for this. You don't have years. You have Saturday.

Every founder is already a product manager. The only difference is the system.

"Those courses give you knowledge.
This gives you a working product built around your specific business."

What you build

Not a class. Not a certificate. A working system you'll use every week.

Your PM OS is five AI skills, built on Claude, connected to your business context. They're not separate tools — they're one system. Your customer research feeds your idea validation. Your validation feeds your prioritization. Your prioritization feeds your positioning. The OS thinks across all of it because it knows your business.

Foundation

Your Business Context File

Your market, customers, product, and goals baked into the system.

Every skill already knows your business. You never start from scratch.

Skill 01

Customer Research Skill

Ask it about your buyer. It gives you a real profile based on your business, not a generic template.

You stop guessing who you're building for.

Skill 02

Idea Validation Skill

Feed it an idea. It surfaces the assumptions you haven't tested and the risks you haven't considered.

You decide with eyes open, before you spend money.

Skill 03

Prioritization Skill

Give it your options. It structures the tradeoffs so you pick with your brain, not your gut.

You stop agonizing over which bet to make.

Skill 04

Positioning Skill

Tell it what you're building. It gives you a clear statement and three plain-language ways to talk about your product.

You stop stumbling when someone asks "so what do you do?"

The difference it makes

Before your PM OS. After your PM OS.

The OS keeps working Tuesday, next month, next year. Every time you use it, it gets smarter. And because you learn how to build new skills, you can extend it as your business grows.

Before — without a system	After — with your PM OS
You google "how to validate a business idea" and get 50 generic articles	You run one skill and get validation specific to your idea, your market, your customers
You have 5 ideas and can't decide which one to pursue	You input your options, see structured tradeoffs, and make the call with confidence
Someone asks what you do and you ramble for 3 minutes	You have a clear sentence that actually lands
You second-guess yourself at 2am	You open your laptop and ask your OS. It remembers everything and gives you a straight answer.
You pay a consultant $200/hr to think through your strategy	You have an AI thinking partner available 24/7 that already knows your business

The class

One complete system.

You build live, get real-time feedback, and leave with something you can use immediately. You'll have homework between sessions to try what you learned on new clients — the second session works best if you practice your skills.

Think Like a PM, Build Your Foundation

Get Claude set up · feed your business into the system↳ Build: Your Business Context File

Who actually pays you? Segment fast, without a research team.↳ Build: Customer Research Skill

Painkiller vs. vitamin — what would you need to prove before spending a dollar?↳ Build: Idea Validation Skill

Each student demos what they built · homework: use your skills with 2–3 real customers this week

Build Like a PM, Ship Your System

Debrief on real customer conversations · 3-question framework that cuts through the noise↳ Build: Prioritization Skill

Positioning basics — one sentence that actually lands, not marketing fluff↳ Build: Positioning Skill

Run your real business through the full OS, end to end · see what breaks · fix it

Hot seat coaching on your specific blockers · how to extend your OS as your business grows · you leave with a working system, not a notebook

Who this is for

For founders, operators, and PMs ready to build with AI.

Whether you're running a business without a framework, or a practicing PM who wants AI embedded into how you actually work — this gives you a system you'll use every week.

Made for you if —

You're a founder making real business decisions right now
You have a business idea (or several) and keep second-guessing which one to pursue
You run a business and make strategy calls with no framework, just instinct and stress
You want to use AI but everything you've tried feels generic and useless for your specific situation
You're doing it all yourself and need a thinking partner that actually knows your context
You're a PM who wants to become AI-enhanced — faster and sharper at the job you already do

Not the right fit if —

You want a coding bootcamp (zero coding here)
You're looking for a certificate to hang on your wall
You don't have a real business, idea, or product to work with
You're already using AI deeply across your entire PM workflow

Common questions

Things people ask before they sign up.

What is a "PM OS" exactly?

It's a set of AI skills that live on your laptop and know your business. Think of it like having a product management consultant on call 24/7, except it already knows your customers, your ideas, and your decisions. You ask it a question, it gives you an answer built on everything it's learned about your business. And it gets smarter every time you use it.

Do I need to know how to code?

No. Zero coding. You'll be typing plain English into Claude, describing your business, asking questions, building skills. If you can write an email, you can build your PM OS.

What's a "skill" in this context?

A skill is a reusable AI prompt that knows your business. Instead of starting a new conversation with Claude every time, you run a skill (like "customer research" or "idea validation") and it already has all your context. You build it once, and it works forever.

I'm already a product manager. Is this for me?

Yes, if you want to become AI-enhanced. You'll build a system that makes you faster at the PM work you already do: customer research, idea validation, prioritization, positioning. Same frameworks, but now you have an AI partner that remembers everything and does the structured thinking in seconds.

What do I need before the workshop?

A laptop and a Claude Pro subscription ($20/mo). We walk you through setup in the first 30 minutes. You also need a real business or serious idea to work with. The workshop is hands-on with your actual context, not hypotheticals.

What do I walk away with?

A working system on your laptop: your business context file, four core AI skills (Customer Research, Idea Validation, Prioritization, Positioning), three utility skills (Status, Update, Reflect), and the knowledge to build new skills on your own. Plus a Slack community with your cohort.

Will this still work after the workshop?

That's the whole point. Your PM OS keeps working. Tuesday, next month, next year. Every time you use it, it gets smarter. And because we teach you how to build new skills, you can extend it as your business grows.

Is this virtual or in-person?

Virtual. You'll be on Zoom, screen-sharing, building in real time. Small group (15 max) so you get real attention, not a webinar you watch passively.

Your instructor

12 years of PM decisions. Distilled into one class.

Shaili Guru

AI Product Manager
Lecturer · University of Washington
Founder · Bluenox.ai

AmazonNike DisneyT-Mobile

12+Years in AI PM

5.4kSubscribers

Shaili has spent over a decade making high-stakes product decisions at Amazon, Nike, Disney, and T-Mobile. She now teaches AI Product Management at the University of Washington and writes about it for 5,400+ subscribers on Substack.

The frameworks in this course aren't theory. They're the actual mental models she used to make product calls in environments where being wrong was expensive.

"I built this same system for my own work. For writing, for interview prep, for designing university courses. I use it every day. This workshop teaches you to build yours."

aipmguru.substack.com →

Get notified

Other courses sell you pieces. This is the whole system.

Individual PM courses charge $200–$650 per component with no live instruction and no connection between the parts. Build Your PM OS gives you all four skills plus live, guided instruction. Class is coming soon — drop your email below and we'll let you know when registration opens.

What you get	Elsewhere (self-paced, no coaching)	Build Your PM OS You
Customer Research skill	$349–$650	✓ Live + build your own tool
Idea Validation skill	$300–$600	✓ Live + pressure-tested in room
Prioritization skill	$149–$349	✓ Live + embedded into your OS
Product Positioning skill	$279–$499	✓ Live + applied to your business
Live instruction + real-time feedback	✕ download only	✓ Live instruction
Built around your actual business	✕ generic templates	✓
FounderWell access (Focus + Rhythm sessions)	✕	✓ Cohort bonus
Hire a PM consultant instead	$200–$300/hr	✓ Your OS works 24/7
Hire a full-time product manager	$150–$250k/yr	✓ One-time tuition + ~$20/mo Claude
Total if bought separately	$1,077–$2,098 pieces only, no instruction	$697 everything, live

Save vs. buying components separately — plus live instruction and FounderWell access no other course offers Up to $1,500 saved

Cohort bonus

Special access to FounderWell — included with the course

Cohort members get special access to FounderWell — a community and practice space built to keep you in momentum after the course ends. Includes dedicated Focus and Rhythm sessions to help you apply what you've built and keep extending your OS.

Focus Sessions Rhythm Sessions Cohort member access

ℹ

Requires Claude Pro (~$20/month) — This course is built entirely on Claude. You'll need an active Claude Pro plan to participate and to use the PM OS you build. We walk you through setup in the first 30 minutes of session 1. It's the only tool required.

★

Free resource

The Founder Context Portfolio

Explain your business to AI once — then reuse it across every tool. A free, open template for the Business Context File you'll extend in the course. Read the explainer, fork the repo and start enhancing your business.

Get the template on GitHub → Read the explainer →

You're alreadymaking the calls.Build the systemthat makes surethey're the right ones.